Customers will be able to wager through mobile or desktop platforms.
Betfred also operates brick-and-mortar sports books in the two states.
Bryan Bennett, COO of Betfred USA Sports, said, “Launching Betfred Sports online betting in Colorado and Iowa in time for the football season is a significant milestone for us. We look forward to utilizing our various partnerships including the Denver Broncos, Sanford International, Grand Falls Casino & Golf Resort and Saratoga Casino Black Hawk to grow our online base and take advantage of our unique offers.”
Betfred plans to expand its US sports betting presence to additional states soon.