IMG Arena and MLS extend partnership to provide tracking data
In an extended agreement, MLS and IMG Arena will provide player and ball tracking data to MLS Next Pro.
Supplier IMG Arena has extended its partnership with Major League Soccer (MLS) to provide tracking data to MLS Next Pro.
The agreement will see IMG Arena combine its technological cloud-based platform to provide player and ball tracking data to MLS Next Pro to enhance its player performance analysis. The data collected will include players’ speed zones, sprints, total running distances, the separation between players and more.
IMG Arena’s tracking technology uses ‘computer vision’ to extract data from sports events in real-time, utilizing existing camera setups to derive positional data and event information automatically.
Recently we saw IMG Arena secure the data and streaming rights for the National Women’s Soccer League in a multi-year deal to capture and deliver data, and distribute live streaming for betting.
Ali Curtis, SVP of Competition and Operations, MLS Next Pro said, “One of the areas of focus for MLS Next Pro is innovation so we are thrilled to be bringing this new player and ball tracking technology to the League.
“IMG is continuing to create new solutions for soccer fans around the world and this is a great example of their commitment to delivering a best-in-class experience.”
Freddie Longe, President of IMG ARENA, commented, “This expanded partnership means we’re able to provide MLS Next Pro with an all-encompassing data collection system.
“Adding compelling ball tracking data and player analysis will provide enhanced performance insights, on top of our fan engagement analytics and innovative content solutions, which are empowering the future MLS universe.”
Last month, IMG Arena purchased Leap Gaming.
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