IMG Arena and MLS extend partnership to provide tracking data

May 17, 2023
Leer en Español

In an extended agreement, MLS and IMG Arena will provide player and ball tracking data to MLS Next Pro.

Supplier IMG Arena has extended its partnership with Major League Soccer (MLS) to provide tracking data to MLS Next Pro. 

The agreement will see IMG Arena combine its technological cloud-based platform to provide player and ball tracking data to MLS Next Pro to enhance its player performance analysis. The data collected will include players' speed zones, sprints, total running distances, the separation between players and more.

IMG Arena’s tracking technology uses ‘computer vision’ to extract data from sports events in real-time, utilizing existing camera setups to derive positional data and event information automatically.

Recently we saw IMG Arena secure the data and streaming rights for the National Women’s Soccer League in a multi-year deal to capture and deliver data, and distribute live streaming for betting.

Ali Curtis, SVP of Competition and Operations, MLS Next Pro said, “One of the areas of focus for MLS Next Pro is innovation so we are thrilled to be bringing this new player and ball tracking technology to the League. 

“IMG is continuing to create new solutions for soccer fans around the world and this is a great example of their commitment to delivering a best-in-class experience.”

Freddie Longe, President of IMG ARENA, commented, “This expanded partnership means we’re able to provide MLS Next Pro with an all-encompassing data collection system.

"Adding compelling ball tracking data and player analysis will provide enhanced performance insights, on top of our fan engagement analytics and innovative content solutions, which are empowering the future MLS universe.”

Last month, IMG Arena purchased Leap Gaming.


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

Brian Uran - AI has shown casinos new ways to think about business


Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.