Eureka: HRI to open Rocksino by Hard Rock in Deadwood this summer

May 12, 2023
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The operator anticipates the new location will welcome its first guests in August.

Hard Rock International (HRI) will open its latest entertainment destination, Rocksino by Hard Rock in the historic city of Deadwood, South Dakota later this summer. The company said the project is scheduled for completion and will open its doors to guests on August 8.

Deadwood resides in South Dakota’s Black Hills National Forest and is known for its connection with US 19th Century gold rush history.

As part of the opening ceremony, community members, along with HRI executives and civic leaders will come together to celebrate Rocksino by Hard Rock’s grand opening.

Once complete, the destination will feature a casino that will be home to 86 slot machines and dining options that include a full restaurant and bar. Additional luxury guest rooms are scheduled to open later this year, the company said.

The Hard Rock brand was founded on several mottos that continue to be valuable to the company today, including Love All-Serve All, Take Time To Be Kind, Save The Planet and All Is One. The first Hard Rock Café opened its doors in London in 1971.

HRI COO Jon Lucas said: "Hard Rock prides itself on being able to provide authentic and memorable experiences for our guests embodied by music and rich cultural history.

"We are thrilled to become a part of one of the most celebrated historic places in the US and provide an economic stimulus to the city Deadwood."

Deadwood Mayor David Ruth said he believes the destination will fit in well with the community because of the town’s unique Western history.

He commented: "As a community notorious for entertaining guests since 1876. Deadwood is excited to welcome Rocksino by Hard Rock as our newest, can't miss property. Our rich, old West history combined with the Hard Rock brand will enhance the Deadwood experience that we are known for.

“The Rocksino by Hard Rock is sure to be an additional gem luring visitors to our amazing community."


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