Kindred proprietary tech platform goes live in New Jersey

May 10, 2023
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The operator says it is committed to creating a safer gaming space for Garden State players.

Kindred Group has successfully launched its platform in the state of New Jersey, after the New Jersey Division of Gaming Enforcement recently gave the company the green light to release its proprietary gaming platform.

The company said its proprietary tech platform “will provide an enhanced customer experience with customizable and personalized content and products, as well as improved analytics and flexibility.”

Kindred said the launch falls in line with the company’s strategic plan to expand its footprint across the US. The company’s latest release will offer its customers in New Jersey “a safer environment” through access to enhanced analytics and data software.

Kindred Group CEO Henrik Tjärnström took a moment to commend the Kindred team for its contribution to the New Jersey release and gave an update on future launch opportunities.

He commented: "I am proud and grateful of what our team have made possible. However, the true winners are our customers in New Jersey who now will have access to a platform that will give them a safer and more enjoyable gambling experience.

“We are now preparing to roll out the tech platform to all the states we operate in. Our aim is to migrate Pennsylvania to the Kindred platform during the second half of the year.”

Kindred Group is an online gambling operator that is comprised of nine brands and specializes in online casino, online poker and sports betting products.

The company said it will “continue to invest in growing its North America operations where market conditions support a sustainable business model," although it did recently announce a strategic review.


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