Kindred gears up for New Jersey proprietary platform launch

April 17, 2023
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The company hopes to give New Jersey players a similar gaming experience as its European customers.

The New Jersey Division of Gaming Enforcement (NJDGE) has given Kindred Group the green light to launch its proprietary gaming platform within the Garden State. The company expects to launch in New Jersey in the middle of May. 

Kindred said the upcoming launch “will provide an enhanced customer experience, better analytics and improved flexibility.”

The recent approval is the latest step in Kindred’s strategic North American expansion plan.

Garden State players will soon be able to access Kindred’s Unibet product, which the company claims can offer users “improved flexibility and performance through a richer set of analytics and data.”

Unibet customers in New Jersey will be able to tailor their gaming experience through a variety of options and offerings that focus on responsible gaming and a “safer gambling approach in accordance with local needs and requirements.”

Kindred Group CEO Henrik Tjärnström took a moment to comment on the New Jersey release and said that the launch can offer local players full access to the Unibet product.

He said: “I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible. Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe.

“We are now finally able to show off our true Unibet product. I also want to thank the NJDGE for a professional collaboration during the approval process.”

Kindred Group is an online gambling operator that is comprised of nine brands and specializes in online bingo, online casino, online poker and sports betting products.


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