FanDuel has chosen digital identity company Prove Identity “to offer seamless and secure gaming experiences for its users.” The sports betting and mobile sports wagering operator is among the first to implement Prove’s Pre-Fill solution, which allows both operators and customers to create and manage accounts more efficiently and safely.
Prove noted that its selection by FanDuel “marks Prove’s continued growth within the larger iGaming and sports betting landscape.”
Prove Director of Digital Identity and Head of Sports Betting and iGaming Tom Hill commented: “FanDuel is the premier gaming destination in the sports betting space, and together, we have a shared vision of a more seamless, safer player experience for their customers.
“With a high number of registration abandonment rates in this market, Prove Pre-Fill will allow FanDuel to securely migrate users through its verification process safely, allowing them to enjoy the company’s portfolio of product offerings.”
FanDuel recently released a single-account betting option through FanDuel Sportsbook that will allow bettors to place wagers on horseracing and parimutuel events in the same place as traditional bets.
The North American online gaming company is the first in the US to offer the single account betting feature. FanDuel said the recent innovation is part of its ongoing and strategic efforts to engage younger horseracing fans.
FanDuel SVP, Product Billy Turchin commented: “We pride ourselves on being a fan-focused company and that passion has led to the continued development of new solutions that ensure our customers can have a safe experience they trust.
“Partnering with Prove to use their Pre-Fill solution will help us protect our customers while making our signup process a more seamless experience.”
