Bally’s signs multi-year sports betting deal with White Hat Gaming

May 3, 2023
By
Leer en Español

The operator hopes the partnership will further expand its digital footprint.

Bally's Corporation has signed a multi-year agreement with White Hat Gaming, which will serve as the company’s online sports betting and platform provider.

Under the terms of its agreement with White Hat, Bally’s will have access to White Hat’s PAM platform solution, as well as casino and sports betting content “via a mixture of direct supplier and aggregator integrations through its casino module.”

White Hat Gaming CEO Phil Gelvan described the deal as a win for everyone involved.

He commented: "We are excited to partner with an innovative gaming company such as Bally's, whose vision for growth and diversification complements that of White Hat.

“We are confident that our core technology, including our PAM solution, plus our managed service offering, will not only enhance the Bally's experience and player engagement, but also support its expansion strategy."

Bally’s anticipates releasing Bally Bet in seven states and at four retail gaming destinations by the end of the year. Part of its recent sports betting multi-year agreement with Kambi involves integrating its suite of omnichannel products and content solutions.

The collaboration will bring together 17 casinos throughout 11 US states and will support Bally Bet’s relaunch, as well as the integration of the Bally Rewards program.

Bally’s CEO Robeson Reeves commented: "We are very excited to have entered into long-term agreements with both Kambi and White Hat -- two of the world's most established and trusted gaming technology companies."

He concluded: “By incorporating that with White Hat's PAM platform solution, as well as our geographic reach, customer base, and marketing prowess, Bally's will be optimally positioned to achieve significant scale and capture substantial market share in the global gaming market.

“This, in turn, will support our vision of becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting and iGaming company."

State-by-State

Product Spotlight

Bragg Gaming

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
Virtual Showroom

Land-Based

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Industry Awards

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Dr Anthony Lucas - Casinos over-using free play, research showing its limited impact

Dr Anthony Lucas, Professor at the University of Nevada, Las Vegas, speaks to Tim Poole on the Huddle about the paper he released this year on the limitations of free play within land-based casinos. He does, however, understand why gaming executives may not jump to embrace his ideas. We discuss:

Michael Bauer: European operators in US? How about US operators in Europe & LatAm...

Greentube's Chief Financial Officer and Chief Games Officer, Michael Bauer, joins Tim Poole on the Huddle to discuss all things Greentube and all things North America.


This time of year is truly an honor and a pleasure for the Gaming America team, as we get to deep-dive into the lives and careers of leaders across the industry in our CEO Special. CEOs, Presidents and Chairs qualify fo...

8-10-from-the-top
From the top: Media brands taking back control
After Musburger Media bought VSiN back from DraftKings – in the same light as Barstool's split from Penn Entertainment – one industry lesson became very clear, Tim Poole writes in our latest From The Top column.
16-interblock
Interblock CEO: Expectations of the player pushing innovation in the industry
Interblock CEO John Connelly discusses the growing sophistication of consumers, preparing for the future and "leapfrogging technology."
18-staying-on-track
Eclipse Gaming CEO: Growth plans, G2E and 2025
Eclipse Gaming CEO Tim Minard explores the new technology his company will be displaying at G2E – and how the supplier plans to continue its momentum heading into 2025.
20-adapt-and-enhance
OPTX Co-CEO: Adapting, helping operators and AI
Brooke Fiumara, OPTX Co-Founder and Co-CEO, explains the new ideas and products set to be displayed at G2E 2024.
46-netrefer
NetRefer G2E Preview: Believing in US potential
David Buhagiar, NetRefer's Senior Manager of Marketing & Acquisitions, speaks to Gaming America about the company's first US client and its hopes for G2E.
44-Derik.Mooberry
Zitro G2E Preview: Aiming to be the leader
Gaming America speaks to Zitro USA CEO Derik Mooberry about the company's growing presence in global markets.
42-Gary.Ellis
Marker Trax and Koin G2E Preview: Finding solutions in payments
Marker Trax and Koin CEO Gary Ellis speaks on turning knowledge into action, with new offerings set to be displayed from the company at G2E 2024.
40-Kevin.Kilminster
Playtech G2E Preview: And it's live!
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, speaks to Gaming America about live casino and its rise in US prominence.