Tally Technology teams up with Win the Game to expand Brazilian operations

May 2, 2023
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Sports fans will have access to the Tally gamification platform.

Global fan engagement platform Tally Technology has partnered with Brazilian sports and entertainment company Win the Game (WTG).

WTG is a sports and entertainment company in Brazil that has BTG Pactual Holding as a partner. BTG Pactual is the biggest investment bank in Latin America. The collaboration opens the region to Tally’s gamification platform.

The duo will present global brands, clubs, federations and leagues with innovative solutions and will work together to “evolve the online sports betting market” throughout Brazil. Under the terms of the deal, WFG will exclusive represent Tally’s gamification platform.

Tally Technology SVP Global Operations Rafael Damasio said: "Tally knows the passion Brazilians have for sports. We are very happy to close a partnership with a company that shares our values and that is looking to contribute to the development of sports in Brazil, with innovative solutions that bring brands, sports entities and fans together.

“We are sure that our solution can contribute not only to increased engagement with those passionate supporters, but also for all brands and clubs involved to get to know more about their fans, providing better experiences and more attractive products for their customers.”

Win the Game Head of Marketing Marcus Duarte commented on Tally’s continuing expansion throughout Brazil and said the company is pleased to be part of the partnership.

Duarte said: “We have been watching Tally’s growth in Brazil for the past two years. Our partnership with Tally brings to the Brazilian market a new, more powerful team that can offer excellent options for engaging fans and customers around sports in general.

“It can transform live broadcasts with real-time engagement. The second screen becomes valuable to sponsors, putting them in direct contact with participants, allowing them to offer innovative products, services, prizes and rewards. This is already a successful partnership.”

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