Catena Media has signed a long-term partnership with US-based newspaper publisher Lee Enterprises. The agreement will allow Catena Media to provide Lee Enterprises with online sports betting and casino content.
As part of the deal, Catena will represent Lee as an exclusive casino gaming and online sports betting media partner. Lee Enterprises currently serves 77 markets across 26 US states.
Group VP of North America Ryan Harper said: "Lee Enterprises is one of the largest publishers in the US, and we are excited to work with them to bring high-quality editorial and advertorial betting content to their readers nationwide.
“The partnership with Lee allows us to continue to grow and bring our content to a broader audience. Our mission is to make sports betting and casino gaming more accessible and engaging for players, this new collaboration aligns perfectly with that ambition."
As part of the three-year agreement, Catena Media will work with frontpagebets.com, which is Lee’s flagship betting product. The company will publish both advertorial and editorial content that will be syndicated in select properties. In addition to the website, the content will be supported by Lee’s social media platforms.
Lee Enterprises VP of Sales and Marketing Joe Battistoni commented: "This partnership with Catena Media enables us to expand our offerings in this space.
“We look forward to working with Catena Media to provide readers with insightful and informative content on online sports betting and casino gaming."
Catena Media provides leads to online casino and sports betting operators, as well as to financial trading platforms. The Malta-based company is committed to offering its players quality products through its customer websites and web-based affiliation brands.
