Hard Rock International (HRI) has partnered with Julien's Auctions and with Grammy Award-winning superstar Janet Jackson to host the “Together Again” tour. Jackson recently performed at Seminole Hard Rock Hotel & Casino’s Hard Rock Live in Hollywood, Florida.
She will take the stage at Hard Rock Hotel & Casino Atlantic City for a special performance on May 20.
As part of the partnership, HRI will display Jackson’s memorabilia to the public for auction. Items on display will include a collection of Jackson's famous costumes worn in her music videos, as well as select custom-made pieces from her personal wardrobe. Music fans can view and bid on the featured items at the Hard Rock Hotel & Casino Atlantic City on May 8.
Hard Rock International President of Entertainment, Keith Sheldon, said: "This opportunity to honor the musical legend Janet Jackson at our Hard Rock properties in such a meaningful way is extremely exciting for us and all of our guests that will get to experience it.
"Paying tribute to iconic performers, both on our stages and throughout our properties, is the beating heart of Hard Rock and tells a beautiful story of the artists' history. Janet Jackson's story is truly an extraordinary one that we're thrilled to showcase."
Julien’s Auctions is an auction house that features items from notable celebrities. Group Founder and President Darren Julien said the company is eager to work with HRI in collaboration with the tour.
He commented: "Julien's Auctions is excited to partner with Hard Rock to celebrate the legendary career of Janet Jackson for this once-in-a-lifetime auction event.
"Much like Hard Rock, we believe her collection is a great representation of her outstanding career and life in music and fashion, so we're excited to celebrate it."
The Hard Rock brand was founded on several mottos that continue to be valuable to the company today, including Love All-Serve All, Take Time To Be Kind, Save The Planet and All Is One. The first Hard Rock Café opened its doors in London in 1971.
