Sportradar extends partnership with Big Ten Network

Sportradar has announced the renewal of a partnership with Big Ten Network, a channel dedicated to the coverage of college sports. The partnership extension will power Sportradar’s OTT platform B1G+ through the 2024-2025 collegiate athletics season.

The company published its full-year results last month, where it saw US revenue grow by 101% during 2022. Sportradar’s outlook for more partnerships was positive.  

Carsten Koerl, Sportradar CEO, said in that report, “Our continued long-term partnerships with leading global sports bodies, and innovation across new technologies make us very excited about our growth in 2023 and beyond.”

For the upcoming year, the sports technology, media and betting company will work with Big Ten Network to “enhance the user experience” for fans of the Big Ten college conference. Plans include integrating sports data with new visualizations and additional front-end experiences.

Sportradar will also continue to supply Big Ten Network with its technology and data-driven OTT solution. Managing both the B1G+’s OTT backend and frontend, its UX/UI design, as well as third-party integration are included in the renewed partnership, for web, mobile and connected TV apps.

Big Ten Network selected Sportradar in 2021 as a partner for its launch of B1G+ that summer. The partnership aided the network in livestreaming Big Ten Olympic sports, as well as providing video-on-demand basketball and football games. School-specific channels also allowed fans to consume content from their favorite home teams and alma maters.

Last month, Sportradar also partnered with Ballers Sportsbook in Puerto Rico.

Stephanie Feeley

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