Back in July 2022, SCCG Management facilitated an agreement between the Cincinnati Bengals and Betfred USA. Now that this sports betting partnership has been established, the Bengals has also chosen SCCG Management, and Founder and CEO Stephen A. Crystal, to support its market access process for a second “skin.”
The Bengals plans to further extend the brand with a branded mobile sportsbook partner. SCCG Management will work together with the Bengals’ management team to source and select an additional partner, aiming for a match in terms of brand, technology and influence that will most benefit Bengals fans.
Crystal referred to this process as “positive interactive engagement,” and is his technique for keeping potential partners’ views and processes aligned. SCCG credits this process for success in its sports marketing over the last two years.
Crystal said of the arrangement, "We couldn't have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division. The Bengals team have a vision for their organization that is positive and growth-focused – we are honored to have been asked to be a part of it again.”
SCCG has sponsorship agreements with the Las Vegas Golden Knights (NHL), the Colorado Rockies (MLB), the Denver Broncos (NFL) and the Iowa Cubs (MiLB).
The management firm also has business development partnerships with the Northwoods Baseball League and the American Cornhole League, a consultation agreement with Major Arena Soccer League, a data distribution and co-development strategic partnership with America Ultimate Disc League, and a partnership with Hendrick Motorsports.
Other recent SCCG partnerships include: Rolling Insights, BlueBat Games and Golden Race.
