Bally's Corporation and Minor League Baseball (MiLB) have signed a multi-year deal that will give Bally’s exclusive free-to-play gaming content and multimedia broadcast rights. The company will represent MiLB as its exclusive fantasy and gaming partner.
Under the terms of the agreement, Bally’s will have access to in-park signage, as well as to broadcast and digital exposure.
Bally’s Board of Directors Chairman Soo Kim described the deal as an ideal opportunity for both organizations.
He commented: "This exciting partnership presents a remarkable opportunity for Bally's, MiLB, and the league's teams to come together and collaborate on delivering an exceptional experience for MiLB's more than 30 million fans across 120 teams and ballparks.
“With a rich legacy of innovation, Bally's is dedicated to leveraging its expertise to elevate engagement and create truly immersive experiences that are sure to captivate and delight MiLB fans."
Bally’s media rights will extend to “select partner-owned linear and over-the-air channels.” The exposure will give Bally’s users access to black-out coverage of more than 7,000 games.
MiLB Executive VP, Media and Business Development Kenny Gersh said: "We couldn't be more pleased to have Bally's Corporation as an Official Partner of MiLB. Since assuming operations of Minor League Baseball in 2021, we've focused on growing the reach and awareness of our impressive young prospects and iconic MiLB teams.
“Bally's Corporation will be a critical partner for us in achieving that goal, providing extensive distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy and real-money games that uphold the integrity of the sport."
