The University of Nevada, Las Vegas International Gaming Institute (IGI) has published new research on Sightline Payments’ clusters of payment behavior. The IGI Payments Research Collaborative’s study looked at ways payments behavior can support responsible gaming efforts.
Sightline provided IGI with data from 100 million transactions from various gambling operators. IGI examined payment habits from cashless gaming at casinos, as well as payment behavior from lottery, online casino, mobile sports betting and pari-mutuel operators.
Results from the study showed that nearly 88% of players “exhibited patterns of behavior that were not suggestive of any unsustainable or harmful behavior.”
The remaining 12% fell into three clusters of behavior that could represent customers “who are at potential risk of experiencing harm.”
IGI Senior Research Fellow Dr. Kasra Ghaharian commented: “As digital payments have helped fuel the immense growth of online sports betting and online casino, understanding how digital transaction data can identify potentially harmful behaviors is critical for helping people wager responsibly.
“I want to thank Sightline for the opportunity to work on such an important project. These findings will be critical for building interventions for people who have or might develop a problem.”
Sightline Co-CEO and Co-Founder Omer Sattar added: “This Problem Gambling Awareness Month, Sightline's collaboration with IGI and Dr. Ghaharian on this study is critical to understanding the role that payments play in identifying problem gambling markers of harm.
“This research will serve as a foundation to build next-generation solutions that help identify customers who might have issues with their gambling behavior.”
