Affinity Interactive appoints Scott Butera as SIG CEO, Brad Egnor as group CMO

March 29, 2023
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Both industry veterans will be responsible for expanding their respective departments.

Affinity Interactive (AI) has named Scott Butera as its CEO of Sports Information Group and Brad Egnor as its CMO.

Butera will lead the group’s New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business.

Both industry veterans will step into their new positions on April 1.

Butera has worked in the entertainment and hospitality industries for more than 20 years, and has served in multiple executive roles throughout his career. As SIG’s CEO, he will lead its team in strategic partnerships and venture for its Daily Racing Form brand, overseeing AI’s expansion through advance deposit and sports wagering capabilities.

Butera commented on his appointment by saying: “I am thrilled to be joining such a dynamic, well-respected company and look forward to working closely with Andrei, Jim, Brad and the entire Affinity Interactive team to continue building on Sports Information Group’s digital offering.

“The industry is at a turning point, and AI is at the forefront of the next frontier where media, technology and gaming come together to deliver exciting new experiences for consumers globally. DRF’s content and brand is unparalleled, and I could not be more excited to bring to life their potential in new ways for the entire AI platform.”

As CMO, Egnor will oversee the expansion of AI’s digital performance marketing department and with enhancing the company’s business units.

Company CEO Andrei Scrivens took a moment to welcome Butera and Egnor to their new roles.

He said: “Affinity Interactive is thrilled to welcome Scott and Brad to our leadership team, and we are certain that they will be valuable additions in helping us create deeper customer engagement and further captivate diverse audiences."


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