Clark County recently approved an application filed by Hard Rock International to build a new guitar-shaped hotel tower that will replace its existing volcano location at The Mirage.
All commissioners present voted to approve the plan, which calls for a tower of 660 feet to be put in on the Las Vegas Strip. The volcano will remain for now, but Hard Rock plans to eventually phase out the location.
This plan follows a $1bn deal by Hard Rock International executives to purchase The Mirage from MGM Resorts.
According to the company’s application for the new space, the hotel will feature nearly 1.44 million square feet of new space. Along with a casino floor, the location will also hold several restaurants and stores.
The approved plan calls for a tower of 37 floors in height and will hold 600 hotel rooms for guests once complete.
A Hard Rock International representative noted that its existing hotel tower will stay open throughout construction so as not to disrupt operations.
Hard Rock International is known for its cafes, casinos, hotels, live venues and merchandise. Central to the brand’s identity is its focus on music.
Founded in 1973, Hard Rock currently employs 40,000 people across its many locations and reports $5.2bn in revenue.
Jim Allen currently serves as CEO. In total, Hard Rock owns and operates 238 cafes and rock shops, 34 hotels and 13 casinos around the world. Originally owning a single location based out of London, Hard Rock has since become a globally recognized brand.
