Playmaker Capital recently announced that its business Futbol Sites has been chosen as the Official Digital Agency and Commercial Partner of the Argentine Football Association (AFA) throughout all of North America.
Futbol Sites plans to enhance the AFA’s visibility through social media accounts on platforms like Twitter, YouTube, Instagram, Facebook and TikTok, where they’ll run the handle @AFASeleccionEN.
The company says it will leverage these social media accounts for both branded campaigns and digital content.
Following its victory at the FIFA World Cup 2022, the Argentinian National Football Team has seen increased visibility and attention worldwide. The AFA looks to capitalize with new social media channels which will post primarily in English.
Also of note are Futbol Sites’ cross-border partnerships that give the company access to well-known players like Lionel Messi, Enzo Fernández, Julian Álvarez, Emiliano “Dibu” Martínez and Angel Di María.
Playmaker executed more than 300 direct campaigns throughout both North America and Latin America during the World Cup 2022. Several federations and leagues partnered with the company to boost their online visibility as a result.
Founded in 2018, Playmaker Capita has since become recognized in the industry for its acquisition and integration of fan-centered media brands.
Originally created to connect advertisers to engaged and online sports fans, Playmaker has partnered with well-known brands like Adidas, McDonald’s, Verizon and Betfair. Centered in its approach is its in-house technology stack, Bench.
Playmaker Capital currently operates with about 250 employees and last reported $20.6m in revenue. Playmaker is run by CEO Jordan Gnat.
