Atlanta United names PrizePicks as its first fantasy sports partner
The operator will gain access to exclusive branding rights during home soccer games.
North American skill-based fantasy sports operator, PrizePicks, has signed a deal with soccer team Atlanta United to represent the Major League Soccer (MLS) club as its daily fantasy sports partner. This is the first soccer partnership for PrizePicks.
The agreement will allow PrizePicks to feature its brand during Atlanta United’s home games at Mercedes-Benz Stadium.
PrizePicks Co-Founder & CEO Adam Wexler described the partnership with Atlanta United as an inevitable one.
He said: “Ever since Atlanta United captured the city’s heart with the first professional championship in a generation, we knew it was only a matter of time before we brought our two brands together.
“Atlanta United consistently leads the league in attendance year after year and we are excited for their fanbase to gain an affinity for our fantasy sports platform.”
PrizePicks believes the agreement falls in line with the company’s strategic plan to align with various brands throughout Atlanta. The company has recently formed “high-profile engagements” with both the Atlanta Braves and the Atlanta Falcons.
In 2017, Atlanta United joined MLS and, during its second season, the team won the 2018 MLS Cup.
Club President and CEO Garth Lagerwey said the team is pleased to partner with PrizePicks and views the collaboration as a good fit for both organizations.
He commented: “We’re excited to welcome PrizePicks as a proud partner of Atlanta United.
“Our goal of providing a premium fan experience through innovative technology coupled with their already established presence in the Atlanta market made this partnership a natural fit.”
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