Zitro has announced a partnership with KGM, a games manufacturer in the North American market, as it plans to expand its presence within the US. Under the terms of the agreement, KGM will become Zitro’s exclusive distributor in New York, Connecticut and the Ohioan racino market.
Zitro USA CEO Derik Mooberry commented: “KGM has a long-standing commercial relationship in these key markets, and we look forward to leveraging their market experience and existing sales and service networks.
“We are proud to partner with KGM, a company that shares our commitment to providing high-quality, innovative gaming products to customers. We are confident this partnership will provide a great opportunity for us to bring our products to new customers and further expand our business in these key markets.”
New York will be a key state for Zitro to focus on, with the Empire State having got off to an extraordinary start since it launched sports betting in January 2022. The state led the nation in geolocation checks during the Super Bowl with 13.9 million geolocation checks and NYC reported $1.4bn in gaming revenue for 2022.
The CEO of KGM, Jason Peters, reciprocated this sentiment, saying: “We are excited to add the Zitro portfolio of games to KGM’s catalog of products and we appreciate the opportunity presented. We believe this partnership will be very beneficial to both parties, and above all, for casino operators.”
Zitro has been making inroads into other regions across the world, such as Europe, for instance. It went live in Croatia on March 8, partnering with Luckia Casino Zagreb to give it full access to Zitro’s gaming portfolio.
