Hard Rock International collaborates with Lionsgate for John Wick 4 release celebration
Hard Rock Cafes around North America and Europe will feature movie-themed beverages and food.
Hard Rock International has partnered with movie and television studio, Lionsgate, to celebrate the soon-to-be released John Wick: Chapter 4. The duo will offer fans a menu John Wick themed cuisine and cocktail options at various Hard Rock Café, Hotel and Casino locations.
These will be available from March 15 to April 30 throughout all of Hard Rock Café’s North American and European locations.
Movie fans in the US, UK and in Mexico can enter to “Live like Wick” and win an opportunity to don a custom-tailored John Wick suite designed by the film’s costume designer, Paco Delgado. One winner will meet with Delgado for a custom fitting and will win an exclusive stay at Hard Rock Hotel’s Rock Star Suite in New York City.
Other prizes include premiere ticket giveaways and VIP red carpet experiences.
Hard Rock Entertainment President Keith Sheldon commented: “Hard Rock is incredibly excited to partner with Lionsgate on this highly anticipated film release as we continuously strive to elevate the entertainment offerings that are core to our brand’s DNA.
“Given the amazing crossover audiences, we look forward to presenting immersive events, limited time only menu and retail options, and money-can’t-buy experiences at our properties for the benefit of John Wick fans and Hard Rock guests, alike.”
The fourth installment of the John Wick series premieres globally on March 24.
The Hard Rock brand was founded on several mottos that continue to be valuable to the company today, including Love All-Serve All, Take Time To Be Kind, Save The Planet and All Is One. The first Hard Rock Café opened its doors in London in 1971.
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