Sports betting operator Rivalo has renewed its partnership with sports icon and former football player, Cafu. Under the terms of the amended agreement, Cafu will continue to represent the company as its brand ambassador.
Cafu’s continuing duties include assisting Rivalo in promotional actions, advertising and events within the Brazilian market.
Rivalo first brought Cafu on board as a brand ambassador in 2022. The company said extending its partnership with Cafu “reinforces the parties' commitment to maintaining this successful relationship.”
Rivalo Brazil Marketing Consultant Guilherme Bucchi expressed the company’s excitement to continue working with Cafu.
Bucchi said: “We are very happy to renew the partnership with Cafu, one of the biggest names in Brazilian and world football.
“Since we started this journey together, we have had very positive results and a great synergy between the parties. in continuing to rely on Cafu's experience and leadership to represent Rivalo and our values.”
Cafu said the renewal presents an opportunity for ongoing engagement with football fans and further contribution to the sport.
He said: "I am very happy to continue representing Rivalo, a company that has stood out in the sports betting market for the quality of its services and for its commitment to security and transparency.
“I see the sports betting market as fun, we even bet on informal conversation. Many Brazilians bet on their teams. Who will win the classic? Fla or Flu? São Paulo or Palmeiras? All of this is very natural. Betting should not be seen as a game of chance, but rather as a form of fun.”
