Sports betting and iGaming operator, BetMGM, has affirmed its commitment to including responsible gaming messages in its marketing and advertising campaigns. The company said its pledge to “prominently feature responsible gaming messages” will kick off March 1.
BetMGM CEO Adam Greenblatt said: "We are committed to leading the industry in promoting responsible gaming, which is why we're announcing this unprecedented pledge to spotlight responsible gaming messaging in our advertising.
"As the legalized sports betting and online gaming industry continues to expand, it is vital that we not only equip players with tools and resources for how to play in a responsible and safe manner, but that we also make a significant commitment to showcasing responsible gaming in our advertising."
The month of March marks the beginning of Problem Gambling Awareness Month. Through the month, BetMGM will feature its responsible gaming messaging through several outlets across the US and Canada, including digital and social platforms, as well as in billboard, print, radio and television advertising.
BetMGM created its safe gambling messaging in partnership with responsible gaming program Gamesense, which the British Columbia Lottery Corporation (BCLC) developed and licensed to BetMGM and its parent company, MGM Resorts International.
MGM Resorts CEO & President Bill Hornbuckle noted the importance of encouraging players to make safe gambling choices and said the company supports BetMGM’s efforts.
Hornbuckle commented: "With the continued growth of sports betting and iGaming, it's imperative that our industry remain committed to supporting the best interests of our guests and customers.
“MGM Resorts is the premier leader in gaming entertainment, and GameSense has helped us set the standard for promoting responsible gaming and prioritizing player health. We commend BetMGM for this groundbreaking commitment."
