Microbetting-focused sports betting and media company, Betr, has launched Betr Combat, its first combat sports media vertical.
The company has signed professional mixed martial artist, Bo Nickal, and combat sports personality, David "The Schmo'' Schmulenson to partner with Betr Combat.
The company said in a statement: “Betr Combat is the first of several new verticals set to roll out under the Betr Media umbrella as part of their sports verticalization strategy, which consists of a strategic launch cadence of targeted portfolio brands across various sports leagues and audience interests.”
Fans will have access to an assortment of exclusive content, including original shows, commentary, post-fight analysis and interviews. Betr Combat will offer its fanbase continuous coverage.
Betr Founder and President Jake Paul said: "Combat sports and content creation are my passions, so the launch of Betr Combat was both exciting and inevitable.
"We are building a media enterprise with the goal of attracting top-tier talent in every sport and this is no exception. Bo Nickal is a Penn State legend and one of the biggest MMA prospects in recent history, while The Schmo is one of the most unique and charismatic media personalities in combat sports.
“We are so excited to have them join our team and together we will make Betr Combat the go-to combat sports media channel for all boxing and MMA fans."
Nickal said about the collaboration: "I'm so excited to partner with Jake Paul and Betr. It just makes sense for the #1 MMA prospect and the #1 boxing prospect to team up.
"I love the energy of the company and what they are trying to do in the media and sports betting space. I'm grateful to my agent, Malki Kawa, at First Round Management for getting this deal done, and to Jake Paul for bringing me on board."
