In the celebratory afterglow of Super Bowl LVII, Kansas City fans were able to cash in on the team’s Big Game victory. In a close match-up against the Philadelphia Eagles, the Kansas City Chief took this year’s championship title, with a final score of 38 to 35.
This is the second Kansas City Super Bowl win in the last four years. The team pulled ahead of Philadelphia during the game’s fourth quarter to secure the win.
This is good news for players who wagered on Kansas City but not great news for bet365. The company said it would be issuing an estimated seven figures in payouts for the first quarter alone.
The sports betting brand said in a statement: “With the full cost to the brand still being added up, it’s fair to say that Super Bowl 57 was a win for Kansas fans, as well as bet365 customers around the world.”
Steve Freeth of bet365 commented about some significant game highlights and the outcome’s effects on the company.
He said: “Both teams scoring at least 35 points for the first time in history was never going to end well for us and we’ve taken a hammering – without doubt, our worst-ever Super Bowl result by some margin.
“Where do you start? Super Boosts, Bet Builders, Same Game Parlays, Money Line, Both Teams to score in Every Quarter, Both Teams to Score 35+ and Player To Score 3 or More Touchdowns were just some of the markets where we suffered the most – Hurts by name, Hurts by nature at 22/1!”
Bet365 continues to extend its digital footprint within the United States. The bet365 platform is now live in both New Jersey and Colorado. The online sports betting company launched last fall in Colorado ahead of the NFL season.