Affiliate Gambling.com Group has signed a multi-year agreement with Gannett. Under the terms of the deal, the company will assist Gannett by offering sports fans relevant content.
Gannett Chairman and CEO Michael Reed commented: “Partnering with Gambling.com Group enables Gannett to have a market-leading, sports-betting authority deliver in-depth reviews, breaking news, and expert insights.
"Our highly engaged audience of more than 47 million sports fans crave analysis and betting insights to make smart decisions and find the best sportsbooks and online casino sites.
“We expect this partnership to be immediately accretive to our EBITDA and Free Cash Flow by monetizing our sports traffic. The deal is progressively more valuable as regulated online gambling is launched in more states.”
Gambling.com Group was founded in 2006 and has offices in the United States, Ireland and Malta.
The company recently started providing marketing services in the Canadian province of Ontario for licensed online sports betting and iGaming operators and has also had successful launches in Kansas, New York and Louisiana.
Group CEO Charles Gillespie said: “Gannett’s authoritative digital presence across the US makes them an ideal media partner for us to drive revenue and cash flow growth in our number one target market.
“Media partnerships are a proven way for both Gambling.com Group and our media partners to create significant, new revenue from online gambling player acquisition.
"We look forward to executing on our partnership with Gannett to demonstrate the benefits a media alliance can deliver for all parties including Gannett, Gambling.com Group, our online gambling operator clients and most importantly – the growing number of online gamblers in the US.”
