Ice hockey team Vegas Golden Knights has announced a multi-year partnership agreement with Betfred Sports, which makes the operator its official sports betting partner. SCCG Management facilitated the deal between these two parties.
Golden Knights President Kerry Bubolz commented: “We're proud to be partnering with Betfred as they make their arrival here in Las Vegas. Betfred's US business is Vegas-born just like we are and we're excited to help them launch their brand in Nevada."
As per the terms of the deal, Betfred and the Golden Knights will collaborate on intermission contests for fans at select home games. Betfred will gain exposure via various means including exposure on dashboards, LED signage at T-Mobile Arena and the NHL's new DED broadcast signage.
The sports betting operator will be displayed and promoted on the Knights' official digital channels, newsletter, email, radio broadcasts and other platforms.
Betfred Sportsbook COO Bryan Bennett commented: “As a Las Vegas-based company preparing to open our first hometown sportsbook in partnership with Mohegan Casino Las Vegas at the Virgin Hotel Las Vegas, we're very excited to be partnering with the hometown Vegas Golden Knights.
"We look forward to growing our business here and supporting Las Vegas hockey in the process."
SCCG Management CEO Stephen Crystal reflected Bennett’s enthusiasm for the partnership. He said: “We are thrilled that Betfred is officially partnering with the Vegas Golden Knights.
“We are dedicated to delivering exceptional value to our clients, and this partnership is a testament to that commitment.
"We facilitated partnerships for Betfred with the Cincinnati Bengals, Colorado Rockies, and the Denver Broncos and we look forward to now connecting Betfred with hockey fans; and creating unforgettable moments for everyone involved.”
