Rivalry has expanded its casino offering by adding eight new games to its recently launched Casino.exe interactive platform. Casino.exe was designed as a virtual interface that allows users to access titles from Rivalry’s third-party casino titles within an interactive online space.
Group Co-Founder and CEO Steven Salz said: “Our entry into the casino segment last year has provided valuable diversification to the business, adding incremental revenue while reducing the impact of seasonality in sports betting, improving margin stability, and continuing to promote profitable customer unit economics.
“We anticipate this extension of our casino offering will further grow revenue potential and drive sustained engagement amongst our users with a curated list of games geared for our demographic.”
Players will have access to an assortment of single-player table games, which included roulette, blackjack and baccarat, as well as multiplayer and live dealer games. The Casino.exe platform features four new titles, including Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper.
Salz went on to discuss the company’s focus on player interaction and on developing games that meet the needs of gaming fans. The Toronto-based company currently operates in 20 countries.
He concluded by saying: “Our strategic approach to customer engagement can be seen across our casino offering and suite of games, leveraging product innovation to create a custom and proprietary experience that caters specifically to our core demographic of users.
“This strategy has enabled Rivalry to differentiate itself from competitors and meet shifting consumer demands with a curated, fun, and social experience.
"This focus is seen across our selection of games, prioritizing interactive and multiplayer titles that run counter to traditionally siloed casino gaming experiences and are better equipped to serve our audience.”
