MGM Resorts International and the National Football League Players Association (NFLPA) have signed a multi-year agreement that will allow the company to serve as the association’s hospitality and strategic partner.
Under the terms of the deal, the duo will work to give fans fresh content that features both retired and current NFL players. MGM Resorts will provide hospitality benefits to NFL players at its properties during NFL events.
Company SVP of Sports & Sponsorships Lance Evans commented: "Partnering with the NFLPA is another indication of our strong commitment to the great sport of football across the US.
"As football's premier events come to Las Vegas, we look forward to welcoming players and creating world-class experiences for MGM Rewards members."
As the Big Game approaches, MGM Resorts and the NFLPA will collaborate to host several fan meet-and-greet opportunities in Las Vegas. Those include events at Mandalay Bay's Fan District, as well as during the 2023 NFL Pro Bowl Games and Super Bowl LVIII.
Fans will also have access to a player engagement event during the 2024 NFL Draft in Detroit.
NFLPA Vice President of Partner Services Gina Scott said: "NFL players, past and present, will be at the heart of unforgettable new experiences through MGM Resorts International's rewards program.
“We are excited about collaborating on world-class fan events designed to produce incredible benefits for MGM Rewards members and value for our players."
In addition to providing hospitality services, diversity and inclusion and responsible gaming education remain a key focus as MGM Resorts International continues to expand its sports betting platform to new jurisdictions.
