Caesars Slots, Playtika’s free-to-play (F2P) social casino game, is launching a second commercial featuring TV personality and Extreme Makeover star Ty Pennington. This ad spot is intended to promote fresh opportunities for users to try their luck during Caesar Slots ‘Lucky Month.’
The humorous 30-second spot will air across a variety of TV and digital media channels. The video playfully shows Pennington navigating his way around common superstitions – from broken mirrors to the unlucky number 13 to walking under ladders.
The commercial then assures viewers they can find their luck during Caesars Slots Lucky Month. This advert is part of a wider campaign to alert customers to the event, which features brand-new machines and exclusive in-game gifts.
Pennington commented: “While I’ve worked hard throughout my life and career, I’m a firm believer that a little bit of luck has played a part in my success, as well. I love that this campaign takes a fun, tongue-in-cheek approach at embracing those lucky moments vs. dwelling on silly superstitions.
“Whether it’s a lucky break in life or in Caesars Slots, I hope everyone seeks out those little moments that make life fun and enjoyable.”
Caesars Slots General Manager Liran Paz demonstrated her enthusiasm at landing Pennington for this ad campaign. She said: “Ty’s well-known for his optimistic, joyful approach to life and seeing opportunities amidst challenges, which makes him a natural fit to this campaign that is all about how we’re all armed with a bit of luck – it’s just a matter of finding it.”
