Caesars Slots releases commercial featuring TV personality Ty Pennington

January 20, 2023
Leer en Español

This advert is part of a wider campaign to alert customers to the ‘Lucky Month’ promo event.

Caesars Slots, Playtika’s free-to-play (F2P) social casino game, is launching a second commercial featuring TV personality and Extreme Makeover star Ty Pennington. This ad spot is intended to promote fresh opportunities for users to try their luck during Caesar Slots ‘Lucky Month.’

The humorous 30-second spot will air across a variety of TV and digital media channels. The video playfully shows Pennington navigating his way around common superstitions – from broken mirrors to the unlucky number 13 to walking under ladders.

The commercial then assures viewers they can find their luck during Caesars Slots Lucky Month. This advert is part of a wider campaign to alert customers to the event, which features brand-new machines and exclusive in-game gifts.

Pennington commented: “While I’ve worked hard throughout my life and career, I’m a firm believer that a little bit of luck has played a part in my success, as well. I love that this campaign takes a fun, tongue-in-cheek approach at embracing those lucky moments vs. dwelling on silly superstitions.

“Whether it’s a lucky break in life or in Caesars Slots, I hope everyone seeks out those little moments that make life fun and enjoyable.”

Caesars Slots General Manager Liran Paz demonstrated her enthusiasm at landing Pennington for this ad campaign. She said: “Ty’s well-known for his optimistic, joyful approach to life and seeing opportunities amidst challenges, which makes him a natural fit to this campaign that is all about how we’re all armed with a bit of luck – it’s just a matter of finding it.”


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.