Free-to-play provider Chalkline Sports has teamed up with SCA Promotions to deliver casino marketing teams with free-to-play (F2P) sports prediction games for online and retail customers.
SCA Promotions will back promotional prizes for each contest hosted by Chalkline with payouts ranging from $10,000 to $1m.
The new promotional platform features sports contests for all major league sports, with special F2P single-game parlay pick'em's for huge sports events like the Super Bowl and the College Football Championship Game.
Also included in Chalkline’s promotional contest is wagering on multi-day events such as The Masters, the NBA Finals and the World Series.
Chalkline CEO & Co-Founder Daniel Kustelski commented: “Chalkline has run F2P prediction contests for every major sporting event in North America, from the Super Bowl to the NCAA Basketball tournament to the Kentucky Derby to the World Series.
“This partnership allows us to add jackpot-sized prizes to contests fans love, and gives casinos a new and real-time way for fans to enjoy their favorite big game as part of their retail and online experience."
Casinos traditionally engage patrons and build loyalty via sports-focused promotions. Chalkline and SCA Promotions are looking to exploit an opportunity within the market to build robust player databases. From here, they can leverage the continued strength of sports viewing and betting within the US.
SCA Promotions Founder and CEO Bob Hamman commented: “Casino patrons love big prizes and they love sports. SCA Promotions has backed over 120,000 promotional events, and we've seen the value of sports in driving engagement while ensuring our clients' high ROI.
“The team at Chalkline has the experience and the technology platform to scale for every big game for every casino in North America, and we're excited to partner with them to bring more ways to play to our clients."