Chalkline Sports teams up with SCA Promotions

January 11, 2023
Leer en Español

They will introduce a new platform with betting contests on all major US sports leagues.

Free-to-play provider Chalkline Sports has teamed up with SCA Promotions to deliver casino marketing teams with free-to-play (F2P) sports prediction games for online and retail customers.

SCA Promotions will back promotional prizes for each contest hosted by Chalkline with payouts ranging from $10,000 to $1m.

The new promotional platform features sports contests for all major league sports, with special F2P single-game parlay pick'em's for huge sports events like the Super Bowl and the College Football Championship Game.

Also included in Chalkline’s promotional contest is wagering on multi-day events such as The Masters, the NBA Finals and the World Series.

Chalkline CEO & Co-Founder Daniel Kustelski commented: “Chalkline has run F2P prediction contests for every major sporting event in North America, from the Super Bowl to the NCAA Basketball tournament to the Kentucky Derby to the World Series.

“This partnership allows us to add jackpot-sized prizes to contests fans love, and gives casinos a new and real-time way for fans to enjoy their favorite big game as part of their retail and online experience."

Casinos traditionally engage patrons and build loyalty via sports-focused promotions. Chalkline and SCA Promotions are looking to exploit an opportunity within the market to build robust player databases. From here, they can leverage the continued strength of sports viewing and betting within the US.

SCA Promotions Founder and CEO Bob Hamman commented: “Casino patrons love big prizes and they love sports. SCA Promotions has backed over 120,000 promotional events, and we've seen the value of sports in driving engagement while ensuring our clients' high ROI.

“The team at Chalkline has the experience and the technology platform to scale for every big game for every casino in North America, and we're excited to partner with them to bring more ways to play to our clients."


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
Virtual Showroom





Industry Awards

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Kevin Dennis - The Innovation Group & Troy Ross - TRM Public Affairs

Troy Ross, President TRM Public Affairs
Kevin Dennis, SVP Canada, The Innovation Group

Dennis and Ross join the GA Huddle to discuss one year of regulated sports betting in Ontario, reflecting on the market so far, its recently released sports betting figures and projections for the future.

Christopher Justice, CEO, Pavilion Payments

Justice talks Gaming America through the rebranding of Global Payments Gaming Solutions to Pavilion Payments, including: his role, the company's aims and ambitions - but why it is not losing its legacy while ushering in the new...

 Does it get bigger than the Big Apple? With the race for an NYC casino license heating up, the city is certainly getting plenty of attention for gaming right now. Accordingly, our magnificent team has produced an i...

Where is the payments industry headed?
Gaming America speaks to Christopher Justice (Pavilion Payments), John Skorick (MIDs), Anne Hay (PayNearMe), Victor Newsom (Everi) and Mandi Hart (Sightline).
Becoming a better bettor: WagerWire launches new BetValue Calculator
Travis Geiger of WagerWire speaks about the brand's attempts to launch a new concept, a social media community and a Bet Value Calculator through the ethos of ‘being a good hang.'
What is the best way for betting operators to advertise its services?
A look into infographics provided by Epom, to analyze which betting channels and methods are most appealing to betting companies.
Triggers, boundaries and a balanced reality
Accredited Financial Counselor Ambus Hunter Shares His Story of Recovering From Problem Gambling Addiction and Working Towards Financial Recovery