The Betsperts Group has bought Bleacher Nation in an equity transaction, making this the fourth acquisition it has made in the last 18 months. Bleacher Nation is a sports news outlet that began in 2008 as a blog about the Chicago Cubs.
In the last 14 years, it has grown to become one of the leading media outlets focusing on Chicago-based teams, as well as major sports stories around the nation.
Bleacher Nation will join Matthew Berry's Fantasy Life App, www.4for4.com, and www.Dynastyleaguefootball.com as Betsperts recent purchases. Betsperts Group will now boast an audience of over 25 million unique users and upwards of 225 million page views in the last year.
Betsperts Group CEO Reid Rooney said: "Bleacher Nation has built an incredible relationship with Chicago fans and sports fans all over the world. We look forward to continuing their impressive track record of growth by expanding their content coverage and adding additional resources to support the business."
Betspert’s revenue has grown by over 350% in 2022 and the new combined group published over 25,000 articles and more than 1,200 podcasts/live streams in 2022.
Rooney elaborated on the company’s growth strategy, saying: “We will be profitable in 2023 which is exciting especially since we have continued to diversify our revenue streams monetizing through our subscriptions, affiliate partnerships, and advertising revenue. 2023 and 2024 will be exciting growth years for the business in revenue, profitability, and traffic."
Bleacher Nation VP of Strategic Growth Michael Cerami was also excited by the acquisition, commenting: “We enjoyed a shared vision for the future of Bleacher Nation, a future we wouldn't have been able to reach without the additional support and resources of Betsperts.
“We are thrilled and excited to become a part of Betsperts Group, and we are confident our readers are going to love what comes next."
