Tabcorp signs exclusive partnership with MLB to expand US offering in Australia
Tabcorp has announced a new international partnership with Major League Baseball (MLB) to increase the sport’s exposure to Australian consumers.
The multi-year partnership will make the operator’s TAB brand the sole official wagering partner of MLB in Australia, with TAB’s 4,400 venues having access to the MLB Network, the league’s 24/7 television channel.
The exclusive programming of the league to Australian fans in TAB venues includes the airing of up to 10 live games per week.
This will be delivered via arrangements with MLB and its international streaming partner Sportradar, allowing matches to be broadcast through Sky, Tabcorp’s racing and sports network.
The deal strengthens TAB’s US sports offering, adding to existing partnerships with the National Basketball Association (NBA) and National Football League (NFL).
Tabcorp’s wagering and media managing director Adam Rytenskild, said: “Baseball is America’s national pastime and this groundbreaking MLB deal helps us to fulfil our ambition of being the home of US sport in Australia and to deliver super experiences for our customers.”
MLB executive vice president of gaming and new business ventures Kenny Gersh, said: “We want to continue to help develop baseball in Australia and grow the game nationwide. Between TAB’s retail footprint and wagering expertise, we’re confident that this partnership is a significant step towards elevating baseball in Australia.”
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