Online lottery ticket platform Jackpot.com has appointed Karina Kogan to its Board of Directors.
Joining the likes of Ryan Moore, Akshay K. Khanna, Roi More and Yariv Ron, Kogan will advise Jackpot.com on "marketing and branding strategy."
Previously CMO at Oura, Kogan was also SVP, Global Head of Product Marketing at Peloton and served as SVP Digital Media and Products at WarnerMedia.
Jackpot.com is aiming to "modernize the way Americans play the lottery," by streamlining player access to lottery tickets.
The site, however, is set to launch in the US in early 2023. In June, the organization announced a $35m Series A round, involving a host of high-profile names from both within and outside the industry.
Jackpot.com CEO and Co-founder Khanna said: “We are thrilled to bring Karina onto Jackpot.com’s Board of Directors.
"Her experience with some of the world’s biggest and most successful brands will be invaluable to us as we modernize how Americans play the lottery.
"Karina is a proven leader with a critical skill set that will help us digitize the lottery in an easy, secure and responsible way.”
Meanwhile, Kogan herself added: “I’ve been so impressed by the Jackpot.com team and their vision.
"They have an excellent track record of bringing analog industries into the digital world, and I am excited to bring my experience and expertise to help shape Jackpot.com’s future success.”
In other lottery news this month, IGT subsidiary IGT Global Services Limited extended its contract with the Swiss Lottery – Société de la Loterie de la Suisse Romande.
