Simplebet, a micro-betting product provider, has announced a multi-year deal with Caesars to launch real-money micro-betting across Caesars Sportsbook. The integration of Simplebet’s micro-betting technology will provide Caesars customers with a deeper level of engagement regarding their favorite sports and athletes.
Caesars Sportsbook players can now partake in Simplebet’s micro-betting markets for the NFL, NBA and the NCAA. They will also be able to bet on the MLB when the 2023 season kicks off.
Simplebet CEO Chris Bevilacqua commented: “Forging a partnership with an iconic brand and leader in sports betting such as Caesars accentuates that micro-betting is becoming an emerging feature of the betting landscape and a must-have offering for any major sportsbook.
“Micro-betting has transformed the way fans, operators and media companies view live sporting events and we’re thrilled to work with such a dynamic partner to accelerate its widespread adoption.”
Simplebet is coming off a record-setting year for MLB in-play betting that saw month-over-month growth from the Opening Day and through the entire World Series. This momentum has continued into both football and basketball seasons.
This season, bettors have been able to wager on each basket for every NBA game which will span a total of 2,500 college basketball games. As the year comes to a close, Simplebet is approaching $1bn in total handle across its current partners.
Caesars Digital President Eric Hession commented: “Play-by-play betting is an innovation that we know our customers want access to.
“We’re excited to enhance our product experience by bringing customers closer to the sports, teams and athletes they love than ever before at a time when the sports calendar is packed with marquee events.”
