US Integrity is a technology-driven sports wagering monitoring company that has now entered a comprehensive agreement with Fitzdares sportsbook which is expected to launch in Ontario, Canada in 2023.
The company will provide integrity monitoring services through its dashboard and conduct analysis across dozens of data sets to identify irregular contest-level officiating and wagering patterns.
Fitzdares has already established itself in the United Kingdom and Europe, after the execution of an operating agreement with iGaming Ontario and achieving final regulatory approvals, it will go live in Ontario.
Fitzdares Director of Growth Tristan Wootton commented: "The safety and integrity of the sports betting experience at Fitzdares are of utmost importance, and we are thrilled to be working with U.S. Integrity as we prepare to launch the Fitzdares experience in the regulated market of Ontario early next year.
"US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity."
The sportsbook first began taking bets in 1882 when it focused on racing. In September of 2022, Fitzdares sponsored its first-ever Premier League football team, becoming the official UK betting partner for Fulham Football Club.
US Integrity CEO and Co-Founder Matthew Holt said: "US Integrity is proud to partner with Fitzdares and assists as they grow their brand across the Canadian regulated sports wagering market.
"US Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Fitzdares.
"All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity."
