The affiliate, which owns brands Pickswise and Racing Post, will produce more insights on US sports, to coincide with the return of Major League Soccer (MLS) tournament ‘MLS is Back’, on 8 July.
With the resumption of US sport to take place behind closed doors, the group’s pre-game and in-game analysis is designed to bring supporters closer to the action.
Its service is aimed at both retail outlets and online sportsbooks, and will look to educate and reach new customers across the US, as more states begin to offer sports betting. The vertical is now legal in 22 states.
Aside from the return of the MLS, basketball is set to resume with the NBA on 30 July, with Major League Baseball (MLB) to return on 23 July.
Spotlight Sports Group B2B Head of Content Sales, Rob Black, said: “With operators opening up across the country there will be a lot of new sports bettors.
“We are perfectly placed to partner with these operators to educate and reach a new audience on sports betting. Our content is specifically designed to help reach and retain customers while giving them the best information to place an informed bet responsibly.”
