Pro League Network (PLN), a sports betting data and streaming rightsholder, has launched a portfolio of leagues including SlapFight Championship, World Strongman, Major League Paintball’s NXL ProSeries and US Pro Mini Golf.
The company is aiming to reach fans of niche sports, as these titles suggest. PLN Co-Founders Mike Salvaris and Bill Yucatonis commented: “We started PLN to address two gaps in the market.
“First is availability – there are plenty of times of day and days of the week where there aren’t a lot of wagering options. The second is niches – there are passionate fans out there of sports that don’t make it on ESPN.
“These audiences are significant, loyal and in many cases already bet informally. We want to bring those fans, and their sports, to US betting operators and, at the same time, provide niche sports with a revenue stream that would allow them to sustain themselves.”
This ‘watch’n’wager’ content allows sportsbooks to best schedule their sports data and video for monetary optimization.
The first sport in the company’s portfolio, SlapFight Championship, was approved in multiple jurisdictions in the US and Canada, and was made available for wagering on DraftKings for its live event on December 3. It was streamed on FiteTV and will be re-broadcast on Amazon Prime and internationally on Sport1.
DraftKings’ former CFO and Chief Compliance Officer Tim Dent commented: “I think what these guys are doing is a real value-add for operators. Their sports content is not only unique, but it comes already regulated and optimized for delivery – and it’s instinctual to bet.”