World Soccer Talk, a Playmaker brand in the US, has seen a significant increase in web traffic during the 2022 World Cup.
The company provided an update on its performance during the 2022 FIFA World Cup with key media properties targeted to audiences in Latin America, the United States and Canada.
Playmaker revealed that it has delivered strong engagement for commercial partners and has experienced higher clicks-per-minute (CPMs) through the Group Stage of the World Cup.
World Soccer Talk has experienced a 115% increase in traffic for the month of November 2022, compared to June and July 2018, the months that contained the entirety of the 2018 World Cup. The website is a source for "where-to-watch" content that includes streaming, broadcasting and schedule information associated with the World Cup.
The brand was recently migrated to Playmaker's monetization technology stack, Bench, to achieve premium CPMs from video advertising units.
Playmaker CEO Jordan Gnat commented: "A World Cup truly shows how sport brings the world together. We have been working on our World Cup plans with our partners for many months and we are now in full execution mode.
"With the quarterfinals now set, our teams are hitting on all cylinders. We look forward to the next 11 days of World Cup excitement and then right into the final stretch of the traditionally strong holiday season."
The timing of the World Cup has also resulted in a 30% increase in CPMs for Playmaker's web properties in November compared to the previous month.
Playmaker will feature exclusively in the December edition of Trafficology magazine.