The Point Casino & Hotel has teamed up with Passport Technology to expand Passport’s Lush loyalty and rewards program for guests throughout the Pacific Northwest. The casino will install Mira player enrollment kiosks on its gaming floor.
This is the first Pacific Northwest expansion project for Passport, a customer engagement and payment technology company. Passport’s Lush is the company’s first HTML5, cloud-based loyalty and rewards platform.
Point Casino VP of Operations and General Manager Sam Cocharo said: "The system looks great and we are excited to introduce Lush loyalty to our players.
"The offers we can provide are exciting and fun, and our players are going to love this new addition to our lineup."
Casino operators can increase engagement, player enrollment and point redemption through Passport’s Lush loyalty program.
Passport Principal of Digital Wallet, Loyalty & Innovation Diallo Gordon described Point Casino as an ideal partner and the duo will focus on continued expansion.
Gordon commented: "The Point Casino is the right partner for Passport to enter Washington state, in line with our strategic growth strategy.
"The Point is a solid operator within a unique and competitive space. Lush will serve as a growth conduit for The Point to acquire, retain and grow its impressive customer base with a broad suite of loyalty tools aimed at customer lifetime value, self-service efficiency, and guest satisfaction."
Passport COO John Steely said in closing: "For years, Passport has long provided traditional cash access, cage automation, and floor efficiency to the Washington market with a heavy emphasis on product and service.
"Passport's ability to further serve the Washington market with Lush is an opportunity to spoil our customers, present and future, with loyalty solutions that bring our service offering full circle within the resort."
