Lottery.com and its subsidiary website Sports.com have entered into a strategic partnership with the Saudi Motorsport Company (SMC), to work with activity surrounding the FIA World Touring Car Cup decider.
The event was held in Jeddah Saudi Arabia last weekend from the 25th to the 27th of November.
Through the agreement, Sports.com branding and advertising were displayed around the track for the entirety of the competition. The two groups expect to establish a joint venture and content distribution partnership in the future.
Sports.com is a sports entertainment platform that offers online and offline content. The site enables fans to watch various sports in every country in any language and on any device.
Along with live content, Sports.com will provide unique insights and information, data, e-‐gaming, education, ticketing and merchandising services.
Lottery.com Chairman and Sports.com President Matthew McGahan said: "We are honored that Sports.com is partnering with the Saudi Motorsport Company, in what we trust will be the first of many opportunities.
"Our branding around the track was visible to fans in attendance and to millions of viewers around the world, in over 150 countries, where the race was broadcast and free to view."
SMC is founded by the Saudi Automobile and Motorcycle Federation (SAMF) in an attempt to bring all Saudi activity in the sector under a single entity.
Saudi Motorsport Company CEO Martin Whitaker commented: "We warmly welcome the opportunity to partner Sports.com. Saudi Arabia is fast becoming established as a motorsport destination, with events in the Kingdom broadcast globally, and now attracting a massive following.
"We are therefore very pleased to have announced this partnership, which introduced the Sports.com brand, from Jeddah, to millions of viewers around the world."