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Chalkline inks marketing solutions deal with Optimove

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The partnership will allow the company to streamline player retention rates through personalized messaging.

Chalkline has teamed up with iGaming CRM marketing solution company, Optimove, to enhance its retention metrics and deepen conversion for its free-to-play sports games.

Under the terms of the agreement, Chalkline will feed its permission-based marketing information into Optimove’s system. Chalkline will utilize the system for “hyper-personalized messaging, enhanced attribution and in-depth customer insights.”

Optimove Director of Partnerships Dan De Souza said the collaboration is an asset to both US operators and players. He noted the importance of customer-led marketing and described the process as optimal.

He commented: “As operators and US players continue to face economic uncertainty, customer-led marketing remains the best way to meet that challenge. Placing the player at the heart of every marketing action builds long-term relationships with players and gains their loyalty for life.

“As we continue to expand in North America, we are proud to partner with Chalkline and offer our tried and tested multichannel CRM Marketing suite to their operator portfolio.”

Through the deal, Chalkline’s operators will have access to real-time messaging, allowing them to engage with players and increase retention times.

Chalkline CEO & Co-founder Daniel Kustelski said: “We’re thrilled to enter this partnership with Optimove. This will immediately make our massive data set of first-party data more immediately actionable for operators.”

He went on to add that the growing interest in sports prediction games creates an ideal opportunity for operators to enhance and build upon player interaction.

Kustelski said in closing: “US sports fans, especially casual bettors, are embracing sports prediction games in rapidly growing numbers, and operators will improve acquisition and retention rates with this seamless integration.”

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