Bet99, an online sports betting and casino platform, has announced the signing of a licensing agreement with Genius Sports. This will allow the company to distribute live video streams of NFL matches to its Canadian customers.
Bet99 CEO Jared Beber commented: “Offering live streaming of all NFL games through BET99 is a fantastic development for our Canadian players.
“We're always looking for new opportunities to engage and entertain our customers, and this new agreement will allow Bet99 players to connect in even more ways with an integrated watch and bet functionality."
Under the terms of this agreement, Bet99 will supply low-latency feeds for all regular and post-season NFL games to its customers in Canada, through its relationship with Genius Sports.
Genius Sports became the exclusive distributor of official NFL data and live video streams to sportsbooks in 2021. It expanded its partnership with FanDuel in November this year, providing it access to its NFL assets, including the league’s proprietary Next Gen Stats and official data feeds to boost pre-match and in-game betting coverage.
Earlier this week, Bet99 joined the International Betting Integrity Association (IBIA), whose membership comprises 50% of all regulated commercial betting operators.
Upon joining the IBIA, Bet99 Head of Sportsbook André Bewerungen commented: “Joining IBIA, the world’s leading independent integrity monitor, is critical to our sportsbook strategy, in which trust, integrity and protection are prioritized for our Canadian customers.”
The sports betting and casino brand was also recently awarded a license by the Alcohol and Gaming Commission of Ontario, to offer its gambling portfolio in the Canadian province.