Caesars Sportsbook partners with NYU to offer responsible gaming course
Students and Caesars team members work in tandem to discuss safe gambling and healthy marketing strategies.
Caesars Sportsbook has teamed up with New York University’s School of Professional Studies graduate students, to implement a new course called NYU x Caesars Sportsbook Real World. The class is devoted to educating students about responsible gaming.
As part of the course study, students joined members of Caesars Entertainment’s creative team to watch New York Rangers play against the Philadelphia Flyers at Madison Square Garden.
Caesars Sportsbook Creative Director Daniel Isenberg commented: “Responsible gaming awareness is core to Caesars Sportsbook’s identity, and it is the focus for our Real World collaboration with NYU.
“When you speak to these students, it’s clear they take their project seriously and have given real thought to effectively communicating our Responsible Gaming message to the audience that needs to hear it.”
Real World started during NYU’s fall semester. Part of the curriculum has included Caesars’ marketing department members and those from the corporate responsible gaming team addressing students on the topics of business strategy, company goals and what responsible gaming looks like in New York State.
Students also construct their own responsible gaming marketing plan and present it to team members of Caesars Sportsbook to receive course credit.
Caesars Sportsbook VP of Advertising, Creative and Content Jeff Gonyo said: “Mobile sports betting an increasing part of the sports-entertainment ecosystem in New York and across the country. Maintaining our position as a premier betting option requires constant innovation and new ideas.
“Engaging with these students allows us to share a bit of our business and career experience – while giving us a chance to hear what platforms and messages are breaking through to their generation.”
Caesars Entertainment recently launched its Caesars Sportsbook & Casino Truck Tour, which is designed to engage sports fans across the country. The nationwide US tour is “an expansive fan engagement campaign featuring a fully branded 18-wheeler.”
The truck will stop at selected Caesars locations during the biggest games of the NFL season to interact with sports aficionados.
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