SportsGrid Inc. has released its viewership results for the third quarter of 2022. The company reported its video streaming category yielded the largest share of total TV usage to date.
The multimedia technology platform offers viewers digital solutions “for the convergence of sports content, gaming, and mobile technology.”
During the third quarter, same-platform average daily impressions nearly doubled year-over-year and climbed to 310,831. Average unique viewership grew by nearly 10,000, totaling nearly 110,000 for the quarter.
The media company reported several notable partnerships it formed during the third quarter. SportsGrid signed deals with both Sportradar and BetMGM in Q3. In its partnership with Sportradar, the company agreed to integrate its editorial and video content.
Under the terms of the deal, both companies will upgrade sports betting news coverage and content analysis for Sportradar’s clients.
SportsGrid offers its users video and audio formats of comprehensive daily editorial coverage for both fantasy and sports betting. The company offers content from a variety of sports, including professional football, basketball, baseball, college sports, golf, tennis and soccer.
SportsGrid recently launched its SportsGrid Network on FuboTV and VIDAA.
SportsGrid Chief Media Officer, Charles Theiss, elaborated on the additional programming and live sports betting and fantasy sports coverage the company offered to fans during autumn.
He commented: "Viewers are watching more and engaging with SportsGrid's live and exclusive programming providing real-time data and actionable insights critical to the fantasy and sports betting audiences.
“SportsGrid's live sports wagering coverage of the start of the College and NFL regular seasons in September marks the largest one-month increase in viewership for the network."
