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October 31, 2022 Partnerships, Marketing, Lottery

Kings Entertainment announces partnership with Native Ads

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Native Ads will spearhead a comprehensive digital marketing campaign for Kings.

Kings Entertainment, a service provider for lottery, casino and sportsbook gambling, has announced its partnership with Native Ads, a NY-based media marketing company. Native Ads will help coordinate a “comprehensive digital marketing campaign” for Kings.

The programmatic ad campaign will run for up to one year, or until budget exhaustion, at the cost of approximately $200,000. It will commence in Q4 of 2022, with the exact timelines to be confirmed by both parties, with Kings reserving the right to extend both the campaign’s duration and budget.

Native Ads will provide media placements, strategic services, content creation, web development, advertising creative development, paid distribution and SEO, among other services.

Kings Entertainment CEO Steve Budin commented: “We're excited to work with this international leader in digital marketing. Our strategy is to leverage the current excitement and growth that we're achieving with our brands and accelerate this even further with a comprehensive digital campaign. The timing couldn't be better."

Kings entered into a business combination with Sports Venture Holdings in March 2022. Sports Venture is the parent company of the Bet99 brand, one of Canada’s largest online sports and casino betting websites, so this agreement signaled its intent on cementing its presence in regulated markets.

The company is the parent company of LottoKings and WinTrillions, two brands that engage “high-potential” players with diverse lottery offerings.

Meanwhile, Native Ads is a full-service ad agency that owns and runs a proprietary advertising exchange with over 80 integrated supply-side platforms, which results in daily access to three to seven billion North American ad impressions.

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