XB Net, a content provider for North American horseracing, has renewed its existing distribution deal with UK Tote Group, the owner of the largest privately owned Tote in the world. This agreement will see UK Tote secure a majority of stateside races for its UK and Irish fans, ahead of this week’s Breeder’s Cup World Championships in Keeneland.
This annual showpiece of Grade 1 thoroughbred races runs November 4-5. XB Net will leverage its long-term partnership with UK Tote and act as the international rights distributor. The deal will give UK Tote access to XB Net’s live pictures, data and betting services from a network of over 60 North American tracks (which encompasses 75% of US horseracing).
UK Tote will be able to use this data to flexibly populate its programming timetable, and offer its UK and Irish customers American horseracing content that was previously unavailable to them.
It will also have access to XB Net’s partners, which include Flutter Entertainment, bet365, William Hill, Playtech and Entain.
UK Tote Group CCO Jon Knapman commented: “As a leading player in pool betting, we want to provide our customers with the biggest global pools and for them to be able to bet on the best racing in the world.
“With pool betting being dominant in US racing, we are delighted to work with XB Net as the leading distributor of North American content, integrating improved feeds alongside associated data and content.”
XB Net SVP International Simon Fraser mirrored Knapman’s excitement, saying: “Securing this continued collaboration with a brand as synonymous with racing as UK Tote Group is another feather in the cap of our diligent team.
“It’s a privilege to continue working in tandem with proven partners like UK Tote Group and the Breeders’ Cup to optimize and increase the returns to North American racing from overseas.”