US Integrity has announced a partnership with Betr, the micro-betting-focused sports betting company, ahead of Betr's January launch in Ohio.
Betr recently announced an equity-focused partnership with the Hall of Fame Resort & Entertainment Company for market access across Ohio.
The company plans to focus more on micro-betting markets rather than traditional offerings and has already begun a detailed marketing campaign.
Social media influencer, Jake Paul, who is an investor in the company, has helped Betr acquire hundreds of thousands of followers across multiple social media platforms.
Through the partnership, US Integrity will provide integrity monitoring services via its dashboard to Betr and will conduct analysis across dozens of data sets to identify irregular contest-level, officiating and wagering patterns.
Betr Head of Product Alex Ursa commented: "I believe that our collaboration with EveryMatrix will accelerate this and lay the foundation for working together in other locations in the future.
"US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity."
Betr is expected to expand its operations throughout the US following its launch in Ohio.
US Integrity CEO and Co-Founder Matthew Holt added: "US Integrity is proud to partner with Betr and assist as they grow their brand across the U.S. and Canadian regulated sports wagering markets.
"We are looking forward to working with the exceptional team at Betr. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity."
Betr was founded in 2022 by Joey Levy as the first direct-to-consumer micro-betting-focused sports betting company.