Rivalry Corp. has teamed up with Low6 to design and release a new free-to-play Pick’em game for both the 2022 League of Legends World Championship and The International 11. Players can register to participate in both events by matching tournament winners, with an opportunity to win more than $25,000.
Both companies view the agreement as an avenue to engage current fans and attract new ones.
Rivalry CEO and Co-Founder Steven Salz summarized the company’s objectives and commended Low6 for its successful product development.
He said: “Our focus is consistently centered not only on engaging our existing customers but attracting new users onto our platform in innovative ways.
“Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users.”
The collaboration ushers Low6 into the esports market after the successful launch of the company’s white-label service.
Low6 CEO and Co-Founder Jamie Mitchell commented: “Esports is a growing and global phenomenon, and we knew it wouldn’t be long before we branched out to include it in our inventory.
“We are very proud to be working with Rivalry and demonstrating the flexibility of our platform in meeting the needs of an esports audience and further underlining its ability to drive acquisition in the industry.”
Low6 Chief Strategy Officer Josh Turk said the company is ready to engage fans and continue building its brand through this strategic partnership.
He commented: “Rivalry is an iconic and global esports brand recognized among the next generation of bettors as the ultimate destination for online wagering.
“We’re excited to build upon the momentum of this partnership, connecting with esport fans worldwide and constantly evolving the gaming experience to acquire new audiences for Rivalry.”
Rivalry Corp. is based in Toronto and currently operates in 20 countries. The company wholly owns and operates Rivalry Limited, which now holds an Isle of Man license it acquired in 2018. It recently became a fully registered operator of internet gaming and sports betting in Ontario anticipation of the province’s commercial market launch date.
The company holds a sports bookmaker license in Australia as well and is currently in the process of obtaining additional licenses.
Rivalry recently completed the Responsible Gambling Council’s (RGC) RG Check Program and has earned an RG Check Accreditation, which is a comprehensive responsible gaming award. The RG Check Program equips iGaming sites with resources that can be used to monitor, evaluate and manage gambling risks.
