Tally Technology renews partnership with the Buffalo Sabres

October 26, 2022
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This will be the third consecutive season that Tally provides its fan engagement platform.

Tally Technology, a fan engagement company, has announced it will be renewing its partnership with the Buffalo Sabres for the 2022-23 NHL season. This will be the third consecutive season that Tally will be creating a continuous fan engagement platform for the team, sponsored by Seneca Resorts & Casino.

Sabres fans will be able to use Tally’s free-to-play (F2P) ‘Predict the Sabres’ platform and win weekly prizes throughout the season. Sabres TV host Brian Duff and on-air analyst Martin Biron will also be participating in the F2P games.

Buffalo Sabres Director of Marketing, Cara Murphy, commented: “Our Sabres fans are some of the most avid and loyal supporters in sports, and we are excited to work with Tally again to engage and activate that fan base.

“This will be our third season with Tally, and we have consistently increased the number of fans who interact with us on a game-by-game basis.”

A leaderboard, displayed inside the KeyBank Center, will keep track of fans' progress, which they will also be able to view on in-stadium concourse screens, as well as through the team’s official broadcast.

Tally’s platform has been used by numerous sportsbooks, broadcasters, leagues and teams to drive fan engagement and retention. It uses fun tools such as prediction and trivia games and generates revenue streams through player conversion, data creation and sponsorship activations.

Tally CEO Brad Vettese commented: “Our data platform has proven to be highly effective at driving a specific consumer response – buy more game tickets, purchase more beer, shop for car insurance, get a new credit card, order a pizza, bet on sports and others.

“Our fan engagement platform is comprehensive, very sponsor-friendly and specifically created to drive trial and conversion. We are thrilled the Sabres value our partnership and that their sponsors see the value that it creates.”


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