An agreement between Sportradar and FanDuel has been reached, allowing FanDuel access to official NBA data from Sportradar which will begin during the 2023-24 NBA season.
This makes FanDuel the first sports betting operator to receive official live NBA player tracking data. It will now have the ability to create additional betting markets including prop bets and parlays.
The agreement will last from the 2023-24 season until the 2030-31 season, which adds three years to the previous agreement reached between the two.
Sportradar CEO Carsten Koerl commented: "As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation.
"We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the US while continuing to monetize our long-term partnership with the NBA. This deal demonstrates the value of our strategy in delivering products and services on top of data rights."
In addition to Sportradar providing FanDuel with its live match trackers and betting widgets, FanDuel’s US teams will begin to use Sportradar’s Live Channel Trading (LCT) product.
FanDuel Group President Christian Genetski commented: "FanDuel’s top priority is to provide a superior product experience to our customers.
"As we forged this deal, it was critically important that our commitment to NBA basketball and its official data be tied to substantial reinvestment in product innovation and enhancements that will ensure FanDuel retains a market-leading NBA offering.
"We’re excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical element to a successful customer experience and one we now have long-term stability with moving forward."
The data rights partnership Sportradar has with the NBA allows it to be the exclusive worldwide provider for WNBA and NBA G League data beginning in the 2023-24 season.
